X will suspend creators for 90 days if they post AI-generated war videos without disclosure, aiming to protect authentic information.
Social media platform X announced strict action against undisclosed AI war content. The company will take the creators off revenue share for 90 days. This rule comes into play if users post AI-generated war videos without the clear disclosure. The objective of such a policy is to guard authentic information during armed conflicts.
X Introduces 90-Day Suspension for Undisclosed AI War Footage
The update was made public by Nikita Bier, Head of Product at X. He stated that the rule is a protection of authenticity on the platform timeline. Moreover, he emphasized on the dangers in case of any war happenings.
Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program.
During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies,…
— Nikita Bier (@nikitabier) March 3, 2026
According to Bier, false videos are easy to spread in conflicts. Therefore, it is important for users to make sure to label AI generated war footage clearly. If they do not disclose, they will lose access to the revenue for 90 days.
Furthermore, repeated violations will result in permanent suspension. This penalty is specific to the Creator Revenue Sharing program. The account itself, however, may be kept in operation under general rules.
The company said enforcement will be based on numerous signals. Posts which are flagged with Community Notes may cause review. Additionally, metadata from generative AI tools can be used to detect artificial content.
X said that the creation of content has become simple thanks to artificial intelligence tools. As a result, realistic scenes of a war can be created in a matter of minutes. Therefore, the company believes that disclosure is needed.
The Creator Revenue Sharing program is a service that enables eligible users to earn income. Payments are based on engagement and advertising performance. Consequently, the creation of suspension can have a big impact on creator earnings.
Policy Aims to Prevent Manipulation During Sensitive Events
X said, wartime periods require that accurate information access. In the middle of battles, fake visuals can lead to panic or confusion. Therefore, the company tries to reduce the risks of misinformation.
Moreover, AI technology has been developed so rapidly in recent years. Generative systems can be used to generate high-quality video simulations. Because of this, viewers may have a hard time identifying fake scenes.
The new rule is limited to AI-generated armed conflict footage. However, disclosure must be unambiguous and noticeable. Users cannot conceal labels in lengthy captions.
If a post has a Community Note verifying the usage of AI, then review can begin. Similarly, generative origins may be discovered via technical metadata. As a result, creators cannot count on anonymity of tools.
The policy goes into effect immediately for all eligible creators throughout the world. Therefore, there was no announcement of a grace period. Users must abide by them from the moment of publication.
Importantly, the company is planning to improve enforcement mechanisms. Describing the changes, it said product updates will continue as technology evolves. As the AI tools become better, policies may expand even further.
This move is indicative of broader industry concerns about synthetic media. Several platforms have published artificial intelligence labeling guidelines. However, the methods of enforcement are quite different.
X Links AI Disclosure to Creator Revenue to Curb Misinformation
By linking disclosure with monetization, X brings financial consequences. Therefore, creators are directly at risk for their income to be at risk for noncompliance. This might give the idea to post responsible posts.
The decision also speaks volumes about the balance between innovation and trust. While AI helps with creative storytelling, there is an increased risk of manipulation. As a result, platforms need to make continuous adjustments to rules.
X stressed that authenticity fortified the public confidence. During times of crisis, accurate information is of particular importance. Therefore, transparent labeling may help to reduce confusion and panic.
Overall the new suspension policy sends a clear message. The company wants creators to behave responsibly in events of armed conflicts. If disclosure standards are respected, revenue opportunities are thus left open. However, repeated violations will permanently revoke access to the program.