Crypto.com launches OG prediction markets app before Super Bowl LX, offering event-based trading, margin access, and regulated consumer protections.
Crypto.com has announced the launch of OG, a standalone prediction markets application, ahead of Super Bowl LX. The new platform is an attempt to tap emerging interest in event-based trading in sports and other industries. As a result, Crypto.com is not only expanding in terms of the traditional crypto services.
OG is used to separate the prediction contracts business of Crypto.com into a dedicated consumer platform. Initially, the app will be used by people in the United States. Therefore, the company is looking to a rapidly expanding domestic market.
Crypto.com Spins Off Prediction Markets Into OG Platform
According to Crypto.com, OG offers users the ability to trade in contracts that are tied to real-world outcomes. These include financial, political, cultural and entertainment events. Consequently, the platform goes beyond making predictions related to sports specifically.
https://t.co/1aQemhmjuy is launching a dedicated platform, OG, for prediction markets just days before the Super Bowl, the company said Tuesday https://t.co/5t9fuVbEQ6
— Bloomberg (@business) February 3, 2026
OG combines market-driven probabilities into comprehensible and continually renewed forecasts. This structure provides users with visibility into group market expectations. As a result, traders can gauge sentiment on a real-time basis.
The app also has social features to make it more engaging. Users can connect with other trader and share opinions. Additionally, participants can celebrate successful predictions within the platform.
Crypto.com said that OG will also open up CDNA’s margin prediction contracts. These will be provided through Crypto.com’s federally licensed futures commission merchant. Notably, this will make OG the first prediction markets platform that will offer margin trading.
Strong recent growth was highlighted by co-founder and CEO of Crypto.com, Kris Marszalek. He said the company has experienced 40x weekly growth in its prediction markets business in the last six months. Therefore, the management decided to initiate a dedicated platform.
Marszalek added that Crypto.com built one of the largest crypto brands in regulatory complexity. He said the same approach would now be applied to prediction markets. The goal is to make OG an industry-leading technology platform.
The launch time is coinciding with Super Bowl LX. Major sporting events usually lead to a higher prediction market volume. As a result, OG is likely to experience early user activity.
Leadership Appointments and Regulatory Focus Shape OG Strategy
As part of the launch, Crypto.com appointed Nick Lundgren as CEO of OG. Lundgren is also the Crypto.com Chief Legal Officer. His appointment is a major compliance-based approach.
Lundgren previously headed Crypto.com’s entry into federally regulated sports event contracts. This was done in December of 2024 via CDNA. He also played a key role in CDNA’s 2022 acquisition.
According to Lundgren, Crypto.com was the first company to introduce federally licensed sports prediction contracts in the United States. Therefore, launching OG is in line with the firm’s regulatory-first approach. He gave the example of sports as the natural core of predictive markets.
Lundgren said OG will be aiming at a deca-billion dollar industry. He said the platform will have advanced features such as parlays and margin trading. In addition, a dynamic social layer is planned.
Crypto.com stressed that OG is backed by its existing security and compliance infrastructure. Consumers protections are a priority, the company said. Therefore, tools will be provided to help users deal with risk responsibly.
The platform’s compliance structure is based on market integrity. This includes safeguards put in place to prevent misuse and over exposure. As a result, OG attempts to find the right balance between innovation and regulation.
Crypto.com’s growth is part of a larger trend among crypto companies. Many are diversifying into neighboring financial products. This strategy is meant to maintain growth under changing regulations.
Overall, the introduction of OG is a significant move for Crypto.com. The company is positioning itself beyond digital assets only. As prediction markets grow, OG could be a key offering in the ecosystem.