Sui partners with Coinbase to adopt the Sui token standard, enabling native USDC access, institutional adoption, and broader ecosystem growth.
Sui announced a partnership with Coinbase as the exchange adopts the Sui token standard. The reason for the move is to make it easier to access for institutions, builders and users of the everyday person. Accordingly, the integration helps to reinforce Sui’s position in regulated digital asset markets.
Coinbase integration expands access to the Sui ecosystem
As part of the collaboration, Coinbase confirmed support for the Sui token standard. This adoption enables assets on Sui to interact more smoothly with Coinbase infrastructure. Therefore, the onboarding friction for new users is expected to reduce.
Excited to announce we’re partnering with @Coinbase as they adopt the Sui token standard, making it easier than ever for institutions, builders, and everyday users to participate in the Sui ecosystem. pic.twitter.com/nzPW2Pu1V1
— Sui (@SuiNetwork) February 6, 2026
As part of the rollout Coinbase enabled native USDC deposits and withdrawals directly on the Sui network. This feature provides a seamless on-ramp for users into the ecosystem. As a result, the transfer of capital between fiat and on-chain applications is accelerated.
The partnership is also indicative of a greater relationship between the firms. Coinbase Ventures was a very early Series B investor in Mysten Labs. That $300m funding round put the Sui developer’s value at $2bn.
Trading for SUI continues to be full in the Coinbase platforms. However, direct SUI staking via Coinbase is not currently possible. Instead, users can control and interact with holdings from Coinbase Wallet.
Coinbase said custody standards do not change for supported assets. In this sense, institutional users still have access to compliant storage solutions. This structure is in line with Coinbase’s overall approach to regulated crypto services.
Market performance and broader ecosystem growth
As of February 2026, SUI is trading around $1 with a market capitalization of approximately $3.55bn. The token fell to $0.78 during a recent market-wide selloff. Since then price action has been volatile.
Presently, in the last 24 hours, SUI decreased by approximately 11.30%. Additionally, the token is down almost 30% in the last month. Earlier this week, prices traded over $1.10 before reversing.
In spite of short-term pressure, analysts are constructive on long term prospects. Some projections are calling for targets between $2.00 and $2.42 later in 2026. These expectations are linked to the institutional adoption and the ecosystem expansion.
Recent exchange activity also supports growth in liquidity. On February 4, 2026, HashKey Exchange introduced SUI/USD for spot and OTC trading. This listing is a regulated fiat on ramp for Asian and institutional clients.
Beyond Coinbase Sui is continuing to build up partnerships for financial infrastructure. Recently, the network partnered with Bridge (owned by Stripe). Together, they started USDsui, a native fiat-backed stablecoin.
USDsui is built for real-world payments and settling on the blockchain. Therefore, it supports Sui’s ambition to bridge the traditional finance and blockchain applications. This coincides with growing interest in institutions.
Sui developers are still working on improving performance and usability. Network upgrading focuses on scalability and low latency execution. As a result, the chain is looking for consumer and enterprise use cases.
The Coinbase partnership is an important validation step. Exchange-level adoption of the Sui token standard leads to more visibility and credibility. Thus, participation in the ecosystem may expand over time.
Overall, Sui’s strategy focuses on the controlled access and infrastructure depth. Market volatility also a near term challenge. However, partnerships and stablecoin initiatives indicate longer-time growth potential.